For some reason I have been bombarded with SEO questions this week. With the ever increasing competition on the web to be top in your keyword rankings, concerns and confusion about SEO best practices are a hot topic right now.
Let's be clear–there is no silver bullet. SEO practices have changed and will continue to change. It used to be that you could build a website, have your SEO guy work his magic at the back end of the site, and be done with it. But those days are long gone. SEO is an ongoing process that requires frequent attention. Google and other search engines are evolving–and so must your SEO strategies.