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Infographic: 5 Steps for Increased Visual Content Engagement

Posted by Janet Hutchens on Jan 21, 2016 7:00:00 AM

Videos and images dominate social media channels as well as websites, blogs, eblasts, you name it. It’s no surprise really... with our ultra-busy lives who has time to actually read. So I’ll keep this short... and visual!

Here’s an infographic illustrating the 5 basic steps to get your images to speak volumes... and some other cool branding tips. Read on!

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Topics: Remarketing ads

Facebook Ads - PART 3 - The 13 Ad Objectives and Types

Posted by Janet Hutchens on Jan 17, 2016 5:57:09 PM

So far we’ve reviewed the basics of setting up a Facebook ad and the the best way to create an ad. Now let’s look at the various objectives and ad types that Facebook offers. It’s very important to understand the differences between them to assure you select the right ad for your goals. These are not to be confused with the Boosts or Promoted Posts also available on FB. That’s a whole ‘nother blog!


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Topics: Remarketing ads

Infographic: Top Tips for Staying Stress Free at the Office

Posted by Janet Hutchens on Jan 11, 2016 7:00:00 AM

Stress at the office is generally unavoidable. There is that guy which nothing seems to phase though. How does he do it? I'm betting he either hides it pretty well, has his earbuds cranked up, or maybe, just maybe... he follows these 5 simple steps to lower his stress at the office.

HMmmm... maybe we should BE THAT GUY!

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Topics: Remarketing ads

Facebook Ads - PART 2 - How to Create the Best Facebook Ad (And Why It's the Best)

Posted by Janet Hutchens on Jan 7, 2016 12:40:28 PM

In our previous post we looked at the basic steps in building a Facebook ad. Without question, the most important step is defining your target audience, and second to that is building the perfect ad. As you know, with over 890 million people signing into Facebook daily, posts to your timeline are not enough to catch prospects attention, especially for an emerging business.

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Topics: Remarketing ads

Facebook Ads - PART 1 - Cost, Audience & Your Website

Posted by Janet Hutchens on Dec 30, 2015 5:41:10 PM

More than 1.4 billion people use Facebook to connect with what matters to them, and more than 900 million visit every day. (Source: Facebook internal data, March 2015)

The power of Facebook in marketing is undeniable. This three-part blog will provide you with an overview of the basic elements of Facebook ads and how you can add them into your marketing mix.

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Topics: Remarketing ads

Why Does That Ad Keep Following Me?

Posted by Janet Hutchens on Dec 11, 2015 3:07:28 PM

Have you ever been surfing the web and noticed a particular ad keeps popping up on every website you go to? It’s no accident – it’s remarketing and it’s pretty impressive.

Not only is it impressive, it gets your attention… and attention gets sales. You would think to accomplish that type of exposure companies must have equally impressive advertising budgets. Some do, but not all. Let’s take a look at how the magic happens and explore if it’s worthwhile for your business.

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Topics: Remarketing ads