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The Benefits of Landing Pages

Posted by Janet Hutchens on Jun 30, 2016 3:55:09 PM

Landing pages, also known as lead capture pages, are an absolute “must have” element for any and all websites – not only to generate leads but for a host of other important reasons.

What Exactly Is a Landing Page?

Oli Gardner, cofounder of Unbounce says, “Landing pages are a focused and customized sales pitch specifically designed to get your visitor to take an action.” It’s a separate page on your website where a visitor can download information related to your industry, products, and services in the form of an ebook, infographic, white paper, video, etc. in exchange for his or her name, email, and other pertinent information you want to gather.

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Topics: Website Design, marketing, landing pages, promotions, advertising