Last weekend my son and his girlfriend gave me a crash course on Snapchat. It was super fun playing with the filters and adding dog noses and ears to my head, but how in the heck is this taking over Twitter? With the image disappearing so quickly how can Snapchat have any benefits for businesses and brand building??
So naturally I started to do some research. Seems like some brands, big and small, are taking full advantage of the mobile messaging app.