03B33879You may have heard that Google recently made some big changes.  “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” – Google Webmaster Central Blog

In other words... they are altering mobile search results to rank mobile-friendly sites significantly higher than those which are not. If your website is not mobile-friendly you will see a severe negative impact on your site ranking and organic traffic. Bottom line - get mobile and fast! The goal of these changes: to improve search results for smartphone-friendly websites and penalize sites that make mobile browsing difficult.

Here are key ways you can optimize your website to take advantage of these recent changes.