SEO Today: Why–and How–Your Approach Must Change

Posted by Janet Hutchens on Jul 25, 2016 5:22:03 PM

For some reason I have been bombarded with SEO questions this week. With the ever increasing competition on the web to be top in your keyword rankings, concerns and confusion about SEO best practices are a hot topic right now.

Let's be clear–there is no silver bullet. SEO practices have changed and will continue to change. It used to be that you could build a website, have your SEO guy work his magic at the back end of the site, and be done with it. But those days are long gone. SEO is an ongoing process that requires frequent attention. Google and other search engines are evolving–and so must your SEO strategies.

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Topics: Website Design, marketing, landing pages, seo

The Benefits of Landing Pages

Posted by Janet Hutchens on Jun 30, 2016 3:55:09 PM

Landing pages, also known as lead capture pages, are an absolute “must have” element for any and all websites – not only to generate leads but for a host of other important reasons.

What Exactly Is a Landing Page?

Oli Gardner, cofounder of Unbounce says, “Landing pages are a focused and customized sales pitch specifically designed to get your visitor to take an action.” It’s a separate page on your website where a visitor can download information related to your industry, products, and services in the form of an ebook, infographic, white paper, video, etc. in exchange for his or her name, email, and other pertinent information you want to gather.

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Topics: Website Design, marketing, landing pages, promotions, advertising

The Skinny on Snapchat - How It Works and 5 Ways to Build Your Brand

Posted by Janet Hutchens on Jun 30, 2016 2:00:00 PM

Last weekend my son and his girlfriend gave me a crash course on Snapchat. It was super fun playing with the filters and adding dog noses and ears to my head, but how in the heck is this taking over Twitter? With the image disappearing so quickly how can Snapchat have any benefits for businesses and brand building??

So naturally I started to do some research. Seems like some brands, big and small, are taking full advantage of the mobile messaging app.

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Topics: Social Media, marketing, video, mobile messaging apps, snapchat

Star of the Show - 10 Impressive Video Statistics

Posted by Janet Hutchens on Mar 7, 2016 6:00:00 AM

Raise your hand – how many of you watched at least one video today? Compelling aren’t they? We’d rather watch than read and even a picture doesn’t do it for us anymore.  Beyond that our comprehension and recall of video content is much greater than the written word. Here are more rather compelling statistics that will make you wonder why you haven’t incorporating video into your marketing sooner.

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Topics: Website Design, productivity, marketing, video

Say Goodbye to the Spaghetti Days.  Say Hello to the New Rules of Marketing

Posted by Janet Hutchens on Mar 3, 2016 2:30:00 PM

Have you consulted your marketing crystal ball lately? I’m guessing it’s filled with charts, statistics and figures which is the new yellow brick road to marketing success. “Toto, we’re not in Kansas anymore.”

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Topics: Social Media, Website Design, marketing

The One Habit Above ALL Others You Should Develop This Year

Posted by Janet Hutchens on Jan 27, 2016 6:00:00 AM

I ran across the following Hubspot blog and boy, did it resonate! I hate waking up too, especially in the dark days of winter. So, I decided to adopt this one habit and I've noticed a marked difference in my health, happiness, and productivity in just 29 days. I have 39 more days to go before it considered a "solid habit" but it's become pretty routine. I do miss Jimmy Fallon though :(

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Topics: Sales, productivity

Infographic: 5 Steps for Increased Visual Content Engagement

Posted by Janet Hutchens on Jan 21, 2016 7:00:00 AM

Videos and images dominate social media channels as well as websites, blogs, eblasts, you name it. It’s no surprise really... with our ultra-busy lives who has time to actually read. So I’ll keep this short... and visual!

Here’s an infographic illustrating the 5 basic steps to get your images to speak volumes... and some other cool branding tips. Read on!

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Topics: Remarketing ads

Facebook Ads - PART 3 - The 13 Ad Objectives and Types

Posted by Janet Hutchens on Jan 17, 2016 5:57:09 PM

So far we’ve reviewed the basics of setting up a Facebook ad and the the best way to create an ad. Now let’s look at the various objectives and ad types that Facebook offers. It’s very important to understand the differences between them to assure you select the right ad for your goals. These are not to be confused with the Boosts or Promoted Posts also available on FB. That’s a whole ‘nother blog!

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Topics: Remarketing ads

Infographic: Top Tips for Staying Stress Free at the Office

Posted by Janet Hutchens on Jan 11, 2016 7:00:00 AM

Stress at the office is generally unavoidable. There is that guy which nothing seems to phase though. How does he do it? I'm betting he either hides it pretty well, has his earbuds cranked up, or maybe, just maybe... he follows these 5 simple steps to lower his stress at the office.

HMmmm... maybe we should BE THAT GUY!

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Topics: Remarketing ads

Facebook Ads - PART 2 - How to Create the Best Facebook Ad (And Why It's the Best)

Posted by Janet Hutchens on Jan 7, 2016 12:40:28 PM

In our previous post we looked at the basic steps in building a Facebook ad. Without question, the most important step is defining your target audience, and second to that is building the perfect ad. As you know, with over 890 million people signing into Facebook daily, posts to your timeline are not enough to catch prospects attention, especially for an emerging business.

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Topics: Remarketing ads